Immediate data transfer results in faster order processing and improved
customer satisfaction

WESTBOROUGH, Mass. — November 29, 2011 — Anoto Group, the worldwide leader in digital pen and paper technology, and Objectif Lune, a leader in the development and commercialization of variable data document production software, today announced that R&R Marketing is using their joint solutions to automate workflow and provide more agile order processing.R&R Marketing is one of the largest wine and spirits distributors in New Jersey. Since New Jersey law requires that there be physical invoices with all product deliveries, R&R Marketing was challenged with managing inventory and same-day delivery services with their paper-based will-call process. They needed to find a way to automate while also continuing to keep their physical documentation procedures in place.

The company turned to a solution that combined Anoto digital pen and paper technology with Objectif Lune’s PlanetPress Suite and a workflow created by The Printer Source, which was customized for R&R’s specific needs. With this new joint solution in place, R&R is able to use paper forms for customer will-call orders while also immediately digitizing the recorded data. R&R can now quickly react to order changes or new requests from its customers (retailers), while still maintaining a physical record. This new process now allows:

• Sales people to be notified immediately about when their orders are ready for pick-up.
• Customers to be alerted as to when their orders are being delivered.
• R&R Marketing to make order changes in real-time for its customers, while also continuing to provide hard copy documentation for all deliveries.
• R&R Marketing to communicate challenges with invoices “in-transit” in real-time to sales people, shipping and delivery departments and to customer service so they can quickly resolve any issues for next-day service.

“Prior to leveraging the Anoto and Objectif Lune technology, our will-call sales process was very inefficient because it forced our sales force to come off the road and wait for an order to be picked,” said Douglas Siegel, vice president of R&R Marketing.  “Now the sales teams know when merchandise is ready for pick-up.  Further, the software enables us to communicate with the customer and provide notice that the delivery is forthcoming.  It’s a ‘win-win’ for all parties.”

The system works exactly like traditional paper-based forms. Documents are printed on industry standard laser printers at their rated print speeds. These documents are then distributed according to company protocol. The technology allows the handwritten information to be recorded onto a chip in the digital pen. When a document is completed and signed, the data in the pen is routed automatically through a USB connection to a PC or through a Bluetooth connection using a cell phone. The handwritten information is converted into electronic data for immediate use. 

“This new solution affords us the luxury of eliminating the handling of documents and allows for immediate posting to our website for customer retrieval,” continued Siegel. “Because the technology is easily understood by our workforce, we plan on leveraging it in field operations very soon. This process allows us to mitigate missing invoices and ensures accurate capture of customer signatures. The Anoto/Objectif Lune technology has enabled us to communicate in real-time, resulting in better accountability and sales execution.”

Additional benefits include:

• ROI based on the elimination of scanning, reduction in head count, better management of inventory and an overall gain in efficiencies.
• Real-time access to the original documents and the handwritten changes to them.
• Improved document control throughout the process, including ordering, returns, inventory management, etc.
• A check and balance system so that there is a lower chance of theft due to more comprehensive workflow documentation, which includes immediate availability of data.
• Better accountability and management of merchandise.

“The flexibility of Anoto digital pen and paper technology is clearly highlighted through this application with R&R Marketing,” said Senior Vice President Area Manager Americas of Anoto, Pietro Parravicini. “Digital pens combined with Objectif Lune’s document production and document workflow software cut the time of data availability from days to seconds and provides numerous possibilities for companies like R&R, which still depend on paper-based forms.”

“We strive to create solutions that allow every organization to optimize their business processes and reduce their costs,” said Howard Silverstein, president of Objectif Lune. “PlanetPress Suite combined with Anoto digital pen technology provides a way for R&R Marketing to make changes to their internal document-related processes that result in a positive impact on everyday operations.”

About Anoto Group
Anoto Group is the company behind and world leader in the unique technology for digital pen and paper, which enables fast and reliable conversion of handwritten text into digital format. Anoto operates through a global partner network that focuses on user-friendly forms solutions for efficient capture, transmission and storage of data within different business segments, e.g. healthcare, bank and finance, transport and logistics and education. The Anoto Group has around 80 employees, offices in Lund (head office), Boston and Tokyo. The Anoto share is listed on NASDAQ OMX Nordic small cap list under the ticker ANOT. For more information visit www.anoto.com.  

About Objectif Lune
With 21 offices in 12 countries, Objectif Lune creates software solutions to help organizations develop, maintain and renew their business by maximizing the value of their documents. Driven by a passion for creativity and innovation, our state-of-the-art solutions portfolio includes software for transactional printing and workflow automation with PlanetPress Suite, and for personalized promotional printing and web-to-print with PrintShop Mail Suite. For more information, visit www.objectiflune.com.

About The Printer Source
Since 1987 The Printer Source has been a source for high-speed printer systems with a focus on value added solutions.  Although The Printer Source sells printers, has an in-house service organization and provides supplies to its customers, the focus is on providing value added solutions with a strong ROI to its customers.  This is achieved by leveraging the power of Objectif Lune’s PlanetPress Suite.  For more information, visit www.printersource.com